How to Add a Link to Your Twitch Bio (2026 Step-by-Step)

By UniLink Jun 27, 2026 4 min read
How to Add a Link to Your Twitch Bio (2026 Step-by-Step)
TL;DR:
  • Twitch lets you add unlimited social links via Settings → Channel → Social Links. They appear on your channel page under “About.”
  • Custom panels (below the stream) allow you to add any link with a clickable image — best for sponsorships, donations, Discord, and merch.
  • For multiple links in one place, point a panel to a link-in-bio page (e.g., UniLink) — every link tracked with analytics.

Method 1 — Add Social Links to Your Twitch Profile

  1. Log in to twitch.tv.
  2. Click your avatar → Settings.
  3. Channel and Videos tab → Brand section.
  4. Scroll to Social Links.
  5. Click Add Social Link.
  6. Choose a platform (Twitter/X, Instagram, TikTok, YouTube, Discord, Steam) or Custom.
  7. Paste the URL and add a name.
  8. Save.

Social links appear on your channel page under the “About” section.

Method 2 — Add Links via Twitch Panels

Panels below the stream — each can be a clickable image with a link.

  1. Go to your channel page (twitch.tv/yourname).
  2. Toggle Edit Panels.
  3. Click +.
  4. Upload an image (320 px wide, up to 2.9 MB).
  5. Add a panel title and description.
  6. Paste your link into the Image Links to field.
  7. Submit.

Panel ideas: Discord, donations, merch, sponsor codes, gear list, schedule, latest YouTube video, link-in-bio.

Method 3 — Link in Stream Title or Pinned Chat

For temporary or stream-specific links:

  • Add a link to the stream title (visible above the stream).
  • Pin a chat message with a link (mods can pin via /pin for Affiliate+).
  • Use a !command via Nightbot or Streamlabs Cloudbot — viewers type !discord, !merch, !sponsor and the bot replies with the link.

How Many Links Can You Add on Twitch

LocationLimit
Social Links (profile)Unlimited (in practice ~10)
Custom panelsUp to 10 panels
“About” sectionText + 1 link
Stream title140 characters — fits 1 link

What Links to Add on Twitch

  1. Discord — community, off-stream activity.
  2. Donations/tips — Streamlabs, StreamElements, Ko-fi.
  3. YouTube — highlights, VOD archive.
  4. Merch — clothing, accessories.
  5. Sponsor codes — affiliate links for gear, software, energy drinks.
  6. X / Instagram / TikTok — social cross-promotion.
  7. Schedule/About — when you’re live, what you stream.
  8. Email newsletter — direct audience ownership.

Why Use a Link-in-Bio on Twitch

Adding 8 separate panels and 8 separate links works — but each viewer has to find the right one.

One link-in-bio (like UniLink) consolidates everything:

  • One link in your stream title, panel, and chat command.
  • All destinations under one URL — Discord, merch, YouTube, sponsor codes.
  • Analytics on every link — see what Twitch viewers actually click.
  • Update once — it reflects everywhere.

How to Set Up a Link-in-Bio for Twitch

  1. Sign up at unil.ink (free).
  2. Choose a handle — matching your Twitch name if available.
  3. Add blocks: Discord, YouTube, merch, sponsors, donations.
  4. Pick a theme that fits your brand.
  5. Copy your URL (e.g., unil.ink/yourname).
  6. Add it to:
    • Twitch panel (“All My Links”).
    • Social Links (Custom).
    • Stream title.
    • !links chat command.

Frequently Asked Questions

Can I add a clickable link in my Twitch bio?

Yes — Settings → Channel → Social Links lets you add unlimited clickable links.

Why is my Twitch link not clickable?

Plain text in the About section is not clickable — it’s just text. Use Social Links or panels instead.

How many panels can I add on Twitch?

Up to 10 custom panels.

Can I add a link in the stream title?

Yes — paste a URL into the title (140 characters). It’s visible above the stream while you’re live.

What is the best link for a Twitch bio?

For most streamers — one link-in-bio URL that covers Discord, YouTube, merch, sponsors, and donations.

key takeaways

  • Add clickable social links via Settings → Channel → Social Links.
  • Add custom panels (up to 10) below the stream.
  • Use !command bots for chat-triggered link responses.
  • Consolidate everything under one link-in-bio URL for clean branding and analytics.

One link. Everything you promote.

UniLink turns Twitch panels, stream titles, and social bios into one clean page — with analytics on every click. Free.

Try UniLink for free →

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