Full Comparison 2026
Choosing between UniLink and Shorby? Compare features, pricing, and capabilities to find the link management platform that fits your needs.
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Shorby focuses on smart link management and messenger integrations, while UniLink offers a full-featured page builder with e-commerce. Here is how they compare across key features.
Feature Comparison
| Feature | UniLink | Shorby |
|---|---|---|
| Page Builder | Full drag-and-drop builder with 40+ block types and multi-page support. | Simple link page builder with basic content blocks and feed integration. |
| Smart Links | Device-based, geo-based, and time-based link routing built in. | Smart pages with dynamic content feeds from social platforms. |
| E-commerce | Full shop with products, digital downloads, bookings, and multiple payment gateways. | No built-in e-commerce or product selling capabilities. |
| Messenger Links | WhatsApp, Telegram integration for direct messaging. | Strong messenger integration — WhatsApp, Facebook Messenger, Line, and more. |
| Custom Domain | Custom domain with SSL on all plans. | Custom domain available on higher-tier plans. |
| Analytics | Built-in analytics dashboard with detailed visitor insights. | Click tracking and basic analytics included. |
| Scheduling | Schedule blocks and links to go live at specific times. | No content scheduling feature. |
| Integrations | GA, Facebook Pixel, TikTok Pixel, Mailchimp, Zapier, and more. | Google Analytics and Facebook Pixel. Fewer third-party integrations. |
| Pricing | Free plan with rich features. Affordable paid plans. | No free plan. Starts at $12/month. 5-day trial only. |
Our Verdict
UniLink is the clear winner for creators and businesses who need a complete online presence — not just link management. With e-commerce, 40+ blocks, and a generous free plan, UniLink offers far more value than Shorby, which lacks a free tier entirely.
Frequently Asked Questions
Is UniLink better than Shorby?
UniLink offers a full website builder with 40+ blocks, e-commerce, and scheduling. Shorby focuses primarily on smart links and messenger integrations. UniLink provides a more complete platform.
Does UniLink have smart links like Shorby?
Yes, UniLink includes a link shortener with tracking, plus much more: full landing pages, online store, content scheduling, and audience management.
Which has better pricing: UniLink or Shorby?
UniLink offers a free plan with extensive features. Shorby has no free plan and starts at $12/month, making UniLink significantly more affordable.
