How to Use the Trust Block on UniLink

The Trust Block is a UniLink block that displays social proof elements — such as logos, testimonials, press mentions, or certification badges — to build credibility and confidence with visitors the moment they land on your page.

What is the Trust Block?

The Trust Block addresses one of the biggest challenges any online presence faces: earning a stranger's trust in seconds. By showcasing recognizable brand logos, glowing customer reviews, media coverage, awards, or industry certifications, the Trust Block signals to new visitors that you are legitimate, experienced, and endorsed by others. It is used by entrepreneurs, agencies, coaches, SaaS products, and e-commerce brands to reduce skepticism and increase the likelihood that visitors take the next step — whether that is making a purchase, booking a call, or signing up.

How to Add the Trust Block

1. Log in to your UniLink Dashboard
2. Open your page editor
3. Click Add Block (+)
4. Select Trust

Configuration Options

• Block Title — Add an optional heading like "As Seen In," "Trusted By," or "What Clients Say" to frame the trust signals for visitors.
• Logo Gallery — Upload client, partner, or media logos displayed in a horizontal row or grid — ideal for B2B brands or press-featured creators.
• Testimonials — Add written quotes from satisfied clients or customers, each with the person's name, photo, and title for maximum credibility.
• Star Ratings — Display an aggregate rating score pulled from reviews to give visitors an at-a-glance quality signal.
• Badges and Certifications — Upload certification logos, awards, or platform badges (like Verified by Stripe or Google Partner) to signal professional standards.
• Layout Style — Choose between a logo ticker (scrolling row), a static grid, or a testimonial carousel depending on the type of trust signals you are featuring.

Best Practices

• Prioritize logos and testimonials that your target audience will recognize — a logo from a well-known client is worth more than five from unknown brands because recognition transfers credibility instantly.
• Use real names, photos, and specific outcomes in testimonials — "Sarah M., Founder" with "increased my revenue by 40% in 90 days" is exponentially more persuasive than an anonymous five-star rating.
• Place the Trust Block early on your page — ideally right after your Overview or bio — so visitors encounter social proof before they decide whether to keep reading or leave.

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